Here is wishing you, and your animal companions, a very Merry Christmas, and a prosperous and happy 2008! Let’s make this a great year for animals and people. There are so many great charities working on behalf of our animal friends, it’s been a pleasure to support and help spread the word this past year. There are exciting reviews and giveaways coming up for this blog, so stay tuned! For now though, we are going to take a little break and enjoy the holiday season!

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EntreMetrix Inc, a business development company in California, just launched a new nutritional genomics portfolio company called K-9 Genetics Corp. This new company will develop personalized wellness programs within the ultra-premium dog food and treats industry. This includes products like Personalized Chow, Personalized Treats and all kinds of functional foods that are nutritionally balanced to meet the exact needs of each unique dog.

This is the next big thing! Historically, dog food was manufactured in bulk, assuming that a single diet would fit every single dog. In the eighties dog foods were produced specific for certain dog life-stages. In the nineties more specialized dog foods were designed for different dog sizes and recently nutraceuticals are used in dog food targeted to the needs of specific dog breeds. The personalized nutrigenomics approach of K-9 Company is undoubtedly a big revolution.

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