Understanding Dog Separation Anxiety

Dogs are pack animals. They want to be with other dogs, lead by their owner or alpha dog, and they feel safe and secure with their pack around. So when you leave every day to go to work, to the movies, or even a quick trip to the store, your dog will get anxious in your absence, as being alone makes them feel uncomfortable.

Your dog’s anxiety works like a clock. Each minute you are absent, a little bit more anxiety starts to build. Depending on your breed of dog, this anxiety builds faster or slower, but all dogs feel it. Some dogs can last an entire day without experiencing too much anxiety, while others – especially the very loyal and friendly breeds – can become incredibly nervous and jittery in as little as a few hour or less.

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Ad watchdog Advertising Standards Authority (ASA) has upheld 2 complaints against Iams. Iams is the pet food division of Proctor & Gamble, a large multinational firm based in Ohio (US). The complaint was filed by competitor Hills Pet Nutrition (Colgate-Palmolive Co).

ASA is an organization set up by the advertising industry. It’s task is to make sure that advertising meets the advertising codes and advertising remains decent, honest and truthful. The strength of the self-regulatory system lies in their independence and the commitment of the advertising industry. Anyone who thinks something is wrong with an advertisement can log a complaint with ASA. ASA resolves thousands of complaints each year.

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