As the dog food companies exist to make profit they will try to cut down costs and to increase revenues. This can’t be a big surprise to you as this is true for most, if not all, commercial companies.

Dog food comes in different price ranges and hence in different qualities. Consumer behavior, so YOUR behavior, dictates to large extent what is being produced. As we see that pet owners care deeply for their furry friends we see an increase of the premium and super premium dog food range. As a consequence more niche products are developed that compete on quality statements and not price reductions.

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Your dog is in many ways a lot like you. No, I’m not going to start a story about dogs resembling their owners or vice versa

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