Dog treats and mixers are a fast growing segment globally. Sometimes I get the idea every day a new dog treat is launched. There are many categories of new dog treats such as functional dog treats, life stage specific dog treats, gourmet dog treats and home made dog treats.

Especially treats that combine great taste with nutritional support for specific health needs, draw attention.

Continue reading for a few example products in this exploding niche market.

‘Smart Bites’ (produced by Mars Petcare US) is one example of health promoting dog treats and you can choose from several varieties.

‘Hip & Joint’ with chicken cartilage and rich in glucosamine, chondroitine and omega-3 fatty acids which have been shown to reduce inflammation.‘Skin & Coat’ is made with sunflower oil, a natural source of Linoleic acid, for a great coat en skin condition. For stronger nails this treat contains gelatin. And of course these treats also contain fish and flaxseed for the omega-3 fatty acids.‘Puppy Growth & Development’ supplemented with DHA and alpha lipoic acid to support healthy brain and nervous system development.‘Adult Health & Wellness’ containing 10 vitamins and 12 minerals. Extra’s are phytochemicals from alfalfa for optimal health, selenium for protection from oxidation of free radicals and taurine for good vision.

Another example are the ‘Sniffers LifeStages treats’ (from Chomp Inc.), that are available since May 2007. For each life stage from puppy to adult to senior a specific semi-moist treat is designed.

‘Puppy’ treats with extra calcium, phosphorous and omega-3’s.‘Adult’ treats with antioxidants, kelp and flax seed.‘Senior’ treats which are low-fat and rich in antioxidants, fiber and omega-3’s.

Some dogs just do about anything for a good treat. So use this to your advantage! Have him doing the all tricks you like whilst rewarding him with low-fat health promoting dog candy

though don’t overfeed him!