The market for dog and cat food continues to grow. In 2007 the worldwide retail sales exceeded 45 billion US dollars (Euromonitor International). This represents a total growth of about 40% as compared to 2002.Of course this can’t go on at such rates though analysts predict the dog and cat food will continue to grow in the upcoming 5 years to 52 million US dollars in 2012.

There is a major difference between countries. The more mature markets (US and Western Europe) grow at a slower pace compared to upcoming markets such as Latin America (107% growth in 5 years time).

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