Dog treats and mixers are a fast growing segment globally. Sometimes I get the idea every day a new dog treat is launched. There are many categories of new dog treats such as functional dog treats, life stage specific dog treats, gourmet dog treats and home made dog treats.
Especially treats that combine great taste with nutritional support for specific health needs, draw attention.
Continue reading for a few example products in this exploding niche market.
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Huddled under my umbrella the other day, I was dodging raindrops and puddles as I walked the three blocks from the parking garage to my office. As I was passing an apartment building, I saw an elderly woman standing near the entrance holding an umbrella over her little white poodle dog. Unfortunately, the umbrella wasn’t large enough to cover both her and the dog, so she was getting soaked. Unable to withhold comment, I said, “Do you think he’ll melt if he gets wet?” She responded, “Well, he’s sweet enough to melt, but the truth is that if I don’t hold the umbrella for him he gets angry and pouts and won’t eat his lunch.” And, by dinner time he’s an absolute bear! Welcome to the world of the pampered pet.
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