These days, unfortunately, pet food safety has become a very hot topic. As seen in the latest recall, customers want control and many dog owners turned either to holistic dog food or started making their own dog food. Still, according to a survey held by Pet Food Institute inquiring US pet owners, 70% of consumers were NOT changing brands.

For tomorrow July 12th, Petfood Industry has scheduled a web seminar sponsored by PetFood Forum ASIA about this number one topic. Pet food safety experts Julie Lenzer Kirk (traceability expert at Interstates Companies) and Matt Frederking ( Director of Regulatory Affairs at Poet Nutrition), will present this forum and discuss preventative measures (the why’s and how’s of automated traceability systems) and present practical ideas on what to do when a contamination crisis occurs.

Read the rest of this entry »