The US pet care industry is a $40 billion a year industry which is growing rapidly with 10% a year. Last year, Americans spend $38,5 billion on their pets, which is an 83 percent increase as compared to the spending pattern last decade. Pet pampering, pet humanization, demand for convenience, one person households, working couples without kids, elderly persons living alone,…. all these trends contribute to having more dogs in the nation and spending more money on them.

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